Adiel is a twenty-something woman originally from the Salt Lake City area of Utah. She moved to the San Francisco Bay Area in 2009 for a job in social shopping and community management--a perfect fit for such a social-media enthusiast and shopaholic!

It's because I think too much began as a place for Adiel to talk about whatever she had on her mind. Over the years, Adiel's interests have evolved and, therefore, so has the focus of the blog. Today, we explore the life & style of this seasoned shopaholic with a strict budget as she swoons over the things she’s shopping for and spends way too much time thinking about what to wear each day.