Amanda was also kind enough to answer a few of my questions! See what she had to say!
Q: What does LYLIF mean/stand for? I've been curious since we first connected on Twitter.
A: LYLIF is passionate and believes in promoting individual style, and self-expression. We encourage women everywhere to Live Your Life with In all aspects of Fashion. It’s all about being yourself and staying true to who you are, no matter what your style!
Q: What makes LYLIF unique from other online shops?
A: LYLIF is setting ourselves apart by focusing on bringing the online shopping world a wide range of AFFORDABLE merchandise no matter what your choice of style is- classic, edgy, boho, etc. We have it all and more! In addition to the unique selection and prices, we are all about the customer experience. On top of offering free shipping, we strive to provide a rewarding shopping experience for our customers. We have a point system in place so that you can earn a point for every dollar spent, 5 points for every honest review written, and for every item that you Facebook "like" on our site. The points are cash redeemable for any future purchases. We believe that everyone should be able to find unique and great products within an affordable price range, all while receiving rewards for doing so!
Q: I'm fascinated that your founder and CEO is a male. What is it like to have Alan as your fearless leader?
A: Having a male CEO is unique isn’t it!? Alan’s family has been in the retail industry for over 25 years and he was really driven to bring a new, exciting shopping experience to everyone, so he teamed up with our super talented COO/Creative Director Christina Wang and hence LYLIF was born. They are great leaders to our small team, and everyone has key roles to make LYLIF a success. We all work really hard to make LYLIF what it is and provide a great overall experience to everyone!
Tortoise "Number One" sunglasses - Karen Walker | Faux fur vest - H&M (shop similar) | Triangles pendant necklace - F21 (shop similar) | Black silk button-up blouse - Equipment | Rose gold "Large Layton" watch - Michael Kors | Triangles ring - F21 | Spike ring set - Noir via Gilt | Armour ring - c/o LYLIF | Velvet raspberry "Martini" flares - c/o J-Brand | Black "Everyday" bag - Rebecca Minkoff (shop similar) | Black "Foxy" shoes - Jeffrey Campbell
LYLIF sure seems like it's got a great foundation and I'm eager to see where their innovative minds take the company!